An impressive digital representation of Barbie has emerged in the heart of Dubai. The highly anticipated movie starring Margot Robbie as Barbie and Ryan Gosling as Ken, directed by Greta Gerwig, will hit theaters in Dubai next month, promising to be the most awaited film of the year. To date, this comedy has grossed an impressive $337 million.
Warner Bros, the production company behind the movie, is sparing no effort and has launched an unprecedented global marketing campaign to promote the release of Barbie. As part of this strategy, Dubai residents and tourists have been surprised to witness a breathtaking 3D hologram showcasing the famous doll coming out of her box and strolling through the streets. This striking digital figure is large in size and stands out remarkably against the majestic backdrop of the Burj Khalifa, the tallest building in the world.
This event has gone viral on social media platforms, where the video of the astonishing moment when the enormous doll takes its steps has been widely shared.
Published by Emirates Herald, a news and information agency.
Video published by Milenio